Circulation Takes Another Dive

It comes as a surprise to absolutely no one that newspaper circulation took another dive in the spring numbers released today by Audit Bureau of Circulations. Locally, the Star Tribune registering a somewhat worse than average decline — -4.8% on weekdays and 5.1% on Sundays. Last week the Pioneer Press claimed its daily circulation had increased .3%, with Sunday up .1%

The Strib can take hollow consolation by looking at the once respectable Dallas Morning News, where gruesome gutting by the Belo Corporation hasn’t exactly blunted a circulation meltdown that reached 14.2% daily and 13.3% on Sundays.

Another sign of the apocalypse can be seen in the INCREASE of the New York Post, 7.6% daily and 6.5% Sundays.