This is just in–from Scarborough Research. For the uinitiated, this is the R&D group that Advertising Agencies use as the God’s (…as we understand hewm..) Truth.
“This analysis demonstrates a very simple but compelling point: the more time consumers spend on the road, the more likely they are to have the latest media and information technology devices– MP3 players, DVRs, PDAs, and HDTV,” said Carol Edwards, vice president, Out-Of-Home Media Services, Scarborough Research and Arbitron Inc. “
In other words, those who drive drive the rest of us. Unless, of course, you are a Luddite and drive uhm, I dunno, like one of those new Chryslers (pathetic, absolutely pathetic use of mettalurgy.)
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