What's a Go go?

An update on the Target Go International project:

But first, I should say that, in the past, these “flights of fashion” have had me on the edge of my seat. I was very excited, for example, about the Proenza Schouler line. Actually, to let ya’all in on a little secret: My local Salvation Army store often offers a sneak-peek of the Go wares–months in advance–because Target’s style lab donates its product samples to that store. In any case, early indication (a PS for Target spring coat with three-quarter sleeves) was good. But the line ended up being a disappointment. What a boxy bunch of cardboard-hard knockoffs those PS blouses and long shorts turned out to be!

I have higher hopes for Go’s recent arrival from American designer Patrick Robinson, who seems to have hit upon the Ibiza resort look (see the lady in danger of nip slip above) when designing these discount duds.

Just announced today: On the Go horizon for fall is London designer Alice Temperley, whose latest collection has a textured, and yet nomadic, feel. I can’t wait to see what she does on the cheap.