You want to feel a cone of silence? Call around to KFAN and KSTP and ask what's up with Dan Barreiro? You gotta hope the U.S. spy satellite program has security this tight.
As has been reported here and by Judd Zulgad over at the Strib, Barreiro is at that rare moment in a broadcaster's career when he has maximum leverage to close a sweet, long-term deal with either of two eager employers. (I was going to strain the usual "seduction" and "suitor" analogies, but lifelong bachelor Dan just got married -- finally -- so it seems in bad taste to suggest some kind of reckless promiscuity.)
What can be said is this; KSTP AM 1500 has made Barreiro a handsome offer for six years, most likely in the 11-to-2 slot, and KFAN -- which is to say the suits in Clear Channel's San Antonio office -- have roughly another week to meet or beat that offer. Whatever Barreiro decides will have serious impact on both stations since it hard to say which needs him more.
For the unaware, Barreiro's 4 to 7 p.m. KFAN show is something of an oasis of literacy in Twin Cities commercial talk. While the basic stratagem for holding male audiences continues to depend heavily on feeding the ill-informed near toxic amounts of bullshit and candy, Barreiro's act routinely reflects someone who reads material heavier than NewsMax, the deep thoughts of Hugh Hewitt and Fantasy Football websites. The ex-Strib sports columnist appears to actually read -- gasp! -- books, novels and more than one newspaper. What's more, his show reflects something more evolved than a supermarket check-out line intelligence level.
KSTP badly needs Barreiro to add octane to an act that was slumping before the departure of their right-wing marquee attractions, Rush Limbaugh and Sean Hannity, to Clear Channel's KTLK two years ago. (Jason Lewis departed prior to that, and signed with KTLK in large part because Clear Channel didn't want him rebuilding right-wing talk back at AM 1500). The station's much publicized and very expensive deal to bring the Twins in -- $1 million a year for four years, with virtually all ad revenue accruing to the Twins-- did not deliver anywhere near the kind of ratings boost they hoped it would give the rest of the line-up. Other than Joe Soucheray, the station's other personalities just aren't pinging many radars.
KFAN does well among men, but should be doing better. If Barreiro left they would no doubt consider shifting P.A. and Dubay, their all-football all-the-time mid-morning act to afternoon drive. They might -- or at least they should consider giving Barreiro's long-time sidekick, Joe "Mr. Phun" Anderson his own show ... if he doesn't follow Barreiro to KSTP. (Anderson's contract expired at the end of September. Word is he has been told to stay cool until the Barreiro deal is settled.)
Even earlier this year, with Mick Anselmo running KFAN and the other local Clear Channel operations, Barreiro most likely would have been sewn up long before by now. But the perception now is that none of the surviving managers here in Minnesota have anywhere near the pull with San Antonio to make this deal happen via their own influence.
Anselmo hired Barreiro years ago and, with Dan Seeman, cultivated Barreiro's game. Seeman was fired in late '05 and Anselmo was canned earlier this year. The fact that Seeman -- whose support and insight Barreiro values -- is now only one office door away from AM 1500, running Hubbard Broadcasting's FM 107, has to make the offer from KSTP all that more appealing.
Another thing that must be playing in Barreiro's mind is the ever-tightening clutch Clear Channel corporate has around the necks of all its local operations.
Formal approval of the Clear Channel empire's move back into private ownership will almost certainly mean another round of budget-tightening and even less local-level decision-making. The joke in the business is that where Clear Channel is a company with almost no patience (never mind that the KFAN line-up has been unchanged for years), Hubbard Broadcasting is a place with far too much patience. Change comes at a very pre-global warming glacial pace at Hubbard radio. The upside, if you're Barreiro, is that once you're in you tend to stick for quite a while. A deal at AM 1500 has to be seen as significantly more secure, all things considered.
Finally, there is the matter of the notorious Clear Channel "basic contract", which in truth is less contract than a series of medieval dictates of no value whatsoever to the employee. The standard language allows the company to do pretty much whatever it wants whenever it wants. As much leverage as Barreiro has, there is always the question whether he has enough to push Clear Channel into a for-real guaranteed contract. That is to say, a contract with language so specific that "meet" actually means "meet" in terms of matching every detail of KSTP's offer.
Put another way, there is every good reason to be highly, intensely skeptical of anything Clear Channel promises. Three years down the line they could get bored with his "literate" act and all that book and reading stuff and demand a shift to all Vikings talk all the time (like a real sports station) and, if Barreiro rebelled, the big firm could whack him, a la John Hines, leaving him paid but in professional limbo.
Finally, as I mentioned in a previous post. There is the Soochie factor at AM-1500. As most listeners and all his colleagues know, Soochie ain't exactly Mr. Cuddly. More to the point, I seriously doubt there is anyone in the Hubbard building who dares even ask Soochie if he'd consider moving into the old Limbaugh slot in order to make a better fit for Barreiro.
If there is anyone foolish enough to pipe up, "Uh, uh, Joe ... I mean, Mr. Soucheray ... could ... uh ... uh ... I mean ... " I want to be there to see what happens.


Sooo disappointed to hear of your leaving rakemag! Sooo disappointed to have to visit MSP site, land of shallow and short writing, all headline "NEWS FOR YOU!" I hope the paycheck makes the cut, not cuts the cheese.
brian:
couldn't get around to announcing your own departure?
I listen to Barreiro and I find him to be unbearable at times. However, when you spin the dial you realize he actually is better than anything else out there or on the KFAN lineup.
Barreiro has some talent, and he knows his shtick. But, I agree with some of the comments below that he is best when he sticks to sports. The problem is that his ratings show otherwise, at least thats what he informed me in an email a couple of years ago (more below).
Glad some of you brought up Yates and Tommy Mishke. They are by far the most talented radio personalities out there. Mishke's act should be at night and Yates is a natural for the morning show at KSTP. Common in the noon hour, followed by Soochie, then Dan B leading into the Twins or handing it off to the warmup to Michke at 10 pm. That's a dream lineup.
Barreiro savagery brings in the ratings, but I find it to be predictable and shtick. I was listening on a drive home a few years ago and I heard Dan B criticizing anyone who believes Wellstone was murdered to be kooky and probably slightly uneducated or something to that effect. Not an unreasonable opinion, but I just shot him an email saying that actually - my friends and I have Master degrees and none of us think it is outside the realms of possibility that Wellstone was, in fac, murdered. I also made a note that he should stick to sports, because I thought he was more entertaining when talking about sports than politics.
Anyway, he replied a few days later to inform me I had been savaged on air and he hoped I was able to hear it. I suppose I deserved it, but I just found it revealing that he was not satisfied with just savaging me. He realized there was a possibility I was not even listening, so he thought it was necessary to send me an email letting me know he had fun at my expense as well. Oh the advantages of having a radio show.
I still listen to him and even find some of the stuff he does outside of sports interesting, but there also times I have to turn him off - because I'm bored with it. Still, I'd like to see him as part of my KSTP dream lineup.
Holding up Da-a-da-dan bur...Barreiro as the best thing in the Twin Cities talk market is an indictment of the present market.
Kinda like arguing which is the better candidate every four years instead of stepping back and saying, " Can't we do better than either of these ?"
Dan may crack books...but none of it seems to stick.
Hope they do move him to 11-2pm. Then I can miss him because I certainly won't miss him.
I'm a female who is not interested in sports at all, but I enjoy listening to Barriero. He's smart, clever and interesting. If he can keep my attention on a station I never listen to, he must be doing something right.
For his sake, I hope he jumps ship. Clear Channel has proven time and time again (and again with John Hines, Culhane and Nagel) that they have no loyalty to any of their employees. Especially those with higher salaries.
Hubbard (along with Dan Seeman) will take care of him and allow him to grow his show. Gee, they might even pony up a few bucks to promote him.
Once Seeman and Anselmo were shown the door, everyone at CC should have started polishing their resumes and airchecks. There is no one left who has the respect or more important, the trust of the staff.
Go Dan Go!
Brian,
Well written article, but I have to take issue with part of it.
Regarding the 'knuckle-draggers' who listen to KFAN and are unable to read anything more than a comic, have you interviewed lots of their listeners? I personally listen to KFAN, NPR, and several other stations. I tune in KFAN because the Timberwolves are an outlet/diversion from job stress, and occasionally KFAN will have Wolves-related news/interviews. I hope you are not suggesting that the Rake's own Britt Robson, who covers the Wolves, is a knuckle-dragger?
Regarding Dan, I've listened to him plenty and have developed a conflicting attitude about his show. He does discuss both sides of some political and social issues with intelligence and insight. And for people who *only* listen to KFAN, it provides them with some insight in topics other than sports.
However, I don't appreciate his constant and overwhelming negativity. Savaging everything and everyone is quick and easy. You can always appear to be seeing what others do not or seeing what lies ahead (and it isn't pretty). Being positive or at least neutral requires more bravery and knowledge, since it is harder to support something than to belittle it. I have relatives in Wisconsin and find the Dairy Land Diaries/Carl Gerbschmidt stuff to be extremely offensive.
The most confounding part, though, is why listen to KFAN for highly opinionated and scattershot commentary on world politics, social issues, etc? When I want to hear/learn about those topics, I listen to NPR which handles them much better. KFAN, for me, *should* have mostly/all sports talk. That is what I'm seeking when I tune it in.
Excellent points, Shawn. And I'm with you that Barreiro is at his best...by far...when he sticks to sports.
i apologize for the previous comment.
all i was trying to say is that your "everyone who doesn't agree with my politics is too damn stupid for words" attitude is old and tiresome.
it overwhelms the infomation you present here.
i will leave now.
I, for one, do not agree entirely with Lambert's politics. But nobody would describe me as "too stupid for words." There are any number of phrases that capture my ignorance all too perfectly.
brian --
do you ever worry about your own righteous arrogance (and other personality defects), or just everyone else's?
i imagine you think that your own radio failure (like nick coleman's) was the fault of the listeners, those bronze age knuckle draggers. is that what you think?
You mean he isn't making that clear enough?
I listen to both stations a lot and I think KSTP is in desperate need of a transfusion. Soucheray's curmudgeon act is completely stale and frankly, his continued obsession with global warming is getting old. He's really not even likeable anymore and this is from someone who has listened to his show, along with Saturday Morning Sports talk for many years. At this point, he might make a better morning drive host. If Barreiro does make the jump, it would certainly make things much more interesting, especially if they were able to team him with Reusse on Saturday or Sunday mornings, replacing Souhan and Brad Lane. For the life of me, I have no idea why anyone would listen to Bob Davis so allowing him to move his act to the Patriot would be just fine with me. Mischke could head back to nights and I'd love to see them find a spot for Ron Rosenbaum somewhere, even on the weekends. In general, It would be nice to see the station provide a little more balance of opinion.
As for KFAN, Matt Thomas of KSTP might actually be a better fit. It's no secret that there's a lot of KFAN listening rubes who can't take Barreiro's ability to converse about subject matter other than sports. PA and Dubay would be awful for drive time. Personally, I think Sludge & Lake would be ready to move into a daytime slot.
I could be wrong, but I had the impression that Reusse and Barreiro didn't get along. Only recently, long after Dan left the Strib, has he started citing Reusse's work at all on the air.
Brian, does Bob Yates have any bridges left unburned, anywhere up or down the dial? For that matter, is anyone taking note of Lileks' "sometimes I wish I still had a show" musings?
so .. what exactly is bob y up to nowadays???
How is it that Bob Yates, one of the most agile and eclectic minds in Mpls radio (albeit not for awhile now), can be dismissed as having burned every bridge and scattered their ashes to the four winds while at the same time it's reported here that Soucheray can't even be spoken to about a change in time slot for fear of an excoriating tongue bath? [full disclosure: use to spend on air time and off air time with Yates]
It would seem both men are equally irrascible (goes with the territory) as employees. So then abstracting from that shared trait, wouldn't the "X" factor be whether, or not, Yates could bring mre ears to KSTP-AM (again) or any other station? I find it hard to imagine Bob would be any more painful to manage than of the other prodigious egos in radio. And it would be hard to dispute that the man's unique talent behind a microphone would be a welcome sensibility to the tired mix on the air in this market right now.
Who's management more concerned about suffering, the listeners (and, by extension, the ratings) or the delicate sensibilities of a few middle managers? On-air talent get paid for having outsized egos and personalities and middle managers get paid for coping with them. I must admit, it's rare that I listen to most of the folks under discussion in this thread. But I, for one, anyway, would welcome Yates return to the Twin Cities airwaves as a needed pallete cleanser.
Jim,
Thanks for writing to say that. Was just entertaining myself via computer (platonically) today and saw your comment.
I'll return the favor by saying I've been wondering how to get hold of you since the bridge fell, to tell you what a fabulous job you did with Olbermann that night. I've been using the term "grim miracle" without attribution to everyone I know, regardless of the subject matter. (Ex: "How was your weekend, Bob?" "A grim miracle.")
Coulda sworn I was witnessing a network producer star in the making. Hope whatever you want comes true in '08.
Best,
Bob
Hey, Bob:
Don't know if anyone's still looking at the late Slaughter. Just sharing an honest and informed opinion. You'd be like a shot of human growth hormone to this flacid and fat-marbled radio market gone to seed.
Thanks for the props, sir. I've been surprised at how many folks were turning to the normally jocular and snarky Olbermann Report for their bridge collapse coverage. Mr. Olbermann and his staff can play it straight with the best of 'em. But then, to paraphrase an old show biz axiom: straight news is easy; comedy is hard.
What say you to a friendly pint? Kevyn can hook you up with my digits or email.
Best,
Jim
I'll do that. Thanks for the offer, and again, for the kind words.
Bob
Bring Yates back to radio. My husband & I used to listen to him in the morning (1997?) Found him again at whatever the Mighty Station was, some AM station. I am a mid-40's woman and enjoyed listening to him. Yes, sports, yes, movies, yes, some gambling talk, and even yes, to SOME of the sexual inuendo. Anyone listening?
you can admit it, bob.
your relationship with yourself isn't exactly platonic.
Here, here - I couldnt agree more. I loved Bob Yates.
I like Soochy too, I think its good original radio, and not merely some canned right wing knock off job
It kinds of strains my credulity to believe Souch is 'prickly', in any real sense, and I can't imagine he throws whatever weight around that he might have at 1500. He allows himself to emote while talking about issues, he doesn't display ill manners at all. You worked with him Brian, you know him - you're giving in to caricature again.
Here's the perfect line-up for my money:
5-9 AM, Welcome Back Don Imus
9-Noon; A re-fried Biob Yates
Noon-3; Barerrio
3-6: Soochy
Now I could listen to PA and Dubay when I need a homer fix, but most of the time I could wonder which day part talk show on KSTP will end up with an FCC violation while simultaneously getting a pretty intelligent brand of humor.
Soucheray should move to afternoons. He's boring. Barreiro and his crew are the most creative, best drive time in the Twin Cities and widest ranging in terms of issues.
I haven't listened to WCCO-AM in two years. Got so tired of the constant radio ads and Shelby just seems to like the sound of his voice.
On comments that Barreiro is negative, perhaps for the sake of his show. If you meet Dan, you'll realize he can blow his top off the air also. He is very real on-air, like the personality or not. Actually, Barreiro shows similar emotion to Mr. Lambert and I know Brian is the real deal.
On Shelby, I do not get along with his politics at all but Don is a very friendly and engaging person. I've exchanged emails with Don before on his nightly editorial bit, and he really is a class person.
Barreiro's show is good and sometimes even great...his interview with Chuck Barris was probably the best thing I heard on the radio this year. And you gotta love Barreiro's ability to turn a straightforward question into a stammering, ten-minute monologue. After all, he's the guy who can't stand waiting for anyone else...and therein lies the charm, no?
But calling the show an "oasis of literacy" is a stretch, unless your idea of cultured book talk is 500 appearances by Vince Flynn. You can't seriously compare Barreiro's program with Kerri Miller's over at MPR, which despite her often oppressive seriousness, is smart, wide-ranging, and THE go-to stop on the dial for authors and the people who appreciate them.
Besides, you don't really think the arrested-development cases listening to KFAN in their game jerseys are actually paying attention when the subject isn't sports do you?
I used to think Barriero's show was really good but my opinion has changed pretty significantly in the past year or so. To me he now comes across more often than not, as an egotistical blowhard ; a "one trick" pony too quick to predictably assume the contrarian position on the topic du jour just because. (Not that it has stopped me from listening...)
While I agree with Brian and others, there's no doubt Barreiro is a smart, talented individual, I also think there's another problem with his schtick. Either by his own directive or his enablers at KFAN, he relies less on his ample brain and more on his positioning as a "savager" of men. The whole rant thing, or him getting "set off" by a caller or one of his many targets (like Kevin McHale) is simply much less entertaining than when he is engaged and looking at the world through the lens of a former journalist. It's become a self-parody as strong as Sir Sidney.
I also find it ironic that he'll openly take pot shots at the guys on 'CCO, but as mentioned, I'm not sure his lips could get any closer to Vince Flynn's, or Lou Nanne's backside. I've also noticed his usual guests like Steve Aschburner and Kevin Seifert always seem to be back pedaling and never seem to disagree too loudly with the king, even when you can tell they are not exactly in line with his thinking.
Another peeve is how hard he'll ruthlessly savage someone but then how much he moderates in the rare case he actually does interview one of his targets - and fail to admit when is rants were totally misguided. The Joel Maturi interview last year comes to mind. Barreiro savaged Maturti for weeks about Maturi's decision to use search firms for hiring coaches for major programs -- at the same time openly campaigning for his close, personal friend Rick Majerus to get the basketball job. Then Maturi pulls off the Tubby Smith hire. The mea culpas are are always amended with a "yeah, but."
I'd love to see a move up the dial just for the drama, but in today's environment, even as successful as Barriero has been, I don't think he's got the gravitas to upset the apple cart too much. I think his success at KFAN clearly came as part of the whole experiment of mixing sports commentary with a range of other non-sports topics and the total package which was developed and cultivated under Seeman and Anselmo.
It is possible the 'Fan's got the bench strength to absorb the hit, and by shedding a big hunk of payroll without sacrificing ratings too much, they could come out the big winner financially. And, like KSTP's decision to shell out big dough for the Twins, adding a radio heavyweight like Barriero just might not generate enough new ratings to really matter.
So, in this scenario, with Barreiro jumping to KSTP's 11-to-2 slot, the odd man out would presumably be Tom Mischke, right? If so, that strikes me as patently unfair, especially since TD was doing just fine in his evening slot before the Twins came knocking. He wound up bumped into a midday slot that kept his natural audience from ever listening to him and forced him to tone down the over-the-top quality that had always made him the best thing on Twin Cities radio, while KSTP filled the morning slot with a couple of dime-a-dozen jokesters no one's heard of, and Mischke's short-lived early evening slot with a sports talk host so joyless and uninformed that I'd rather listen to another hour of Souch. (And I hate Souch.)
Hopefully, once Barreiro's on board, the Hubbards can jettison some of their more recent mistakes and find Mischke a suitable place in their lineup again. It'd be a real shame to lose him...
Nice post Brian. In my opinion, Barreiro has the best local radio show for the reasons you mentioned. If he does move, I'll miss the Friday summer shows at Maynards on Lake Minnetonka.
I wonder if his cast of characters can follow him? Gerby is a huge part of his show, and he has a number of solid local columnists on his show.
Hate to tell Souch, but Barreiro would be the better drive time option at KSTP. I used to be a fan of Joe's, but I find his show pretty dry now.
For those that haven't listened to Barreiro, give him a try. The political coverage is very balanced and the show dips into most anything. Sports is just a small piece of what he does.
I simply can't understand Soochie's appeal. Old men calling in yearning for the good old days. It's not about his politics for me, it's just soo f-ing boring! (And is there a bigger sycophant on the planet than the Rookie?)
And Yates? I think his incessant ramblings about gambling were what killed his ratings. Once your audience is gone you don't get to be as big a dink as (everyone on the planet seems to agree) that Soochie is. Too bad, though Bob has ten times more talent than Joe.
KFAN will sink without Barreiro.
"Old men calling in yearning for the good old days"?
As Joe would say: B as in B, S as in S.
Listen to the show sometime. Your description is way off the mark.
I have listened, though it's usually so tedious that I can't last longer than three or four minutes.I can only make it through the sports, as Reusse, unlike Soochie, has not lost the ability to entertain. You will have to tell me what I am missing; I find GL to be mind-numbing, and Soochie to be the laziest person on radio.
I heard Barreiro today spouting "The more you LIBERALS complain about us having Vince Flynn on the show the MORE we will have him on!"
This definitely speaks to Dan's level of maturity and I hate to say it but I think many of you vastly over-rate his intellect. He's a contrarian, nothing more, and the vast wasteland of local talk has more to do with his success than anything else.
So thanks for that, Brian! Ack! Sure, I hate Flynn's inane, goose-stepping politics but the biggest problem I have with him - or Dan's other bobo Norm Coleman as guests - is that they are so freaking B-O-R-I-N-G!
I'd like to see someone like Jim Walsh or Eric Black or Steve Perry or yes...Nick Coleman- given a chance in that time slot. Hell Mary Lucia on the current annoys the hell out of me but I'd rather listen to her drone on about her cats than Barreiro most of the time.
And Soochy Boy lost me years ago when revealed what a fraud he is by in s very calculated way he abandoned his youthful liberalism for this schtick he does now. I just don't buy it but I guess he's gotta pay his bills too.
Ultimately, all radio is a "bit".
Make your choice on the dial.
Remember, you can only listen to ONE station at a time.
That's what it's all about.
Let's move on.
Well, to me, Joe and Dan are basically the same: Grump about this, grump about that. Never do they introduce a fresh thought. They just complain and ridicule other people for what they've done or believe in. Blah, blah, blah ...
MCPs have dominated the commercial radio airwaves for years; Joe Soucheray is one of the worst, but just one of the chauvinist misanthrope crowd, parroting the party line. You do have to wonder what kind of people think their tired shtick is worthy of support. I guess the sponsors don't care about appealing to women, or even treating them with some respect. Thank goodness for NPR.
Sigh. So sad but so very true. Women are treated shabbily and with no respect by the so-called talent, and, by extension, the sponsors.
Ya know girls, they created just such a station for the ladies - Chick talk 107. Plenty of menstruation and doily chat and what not.
Wow! Do you think "girls" can handle such engaging topics?
Of course, that would leave the men to discuss the "important" stuff, huh?
Of course I think girls can handle those topics. I neglected to mention shopping, dieting, and whatever psycho babble self help book is the current best seller...
If women were interested in the 'important' stuff, then Oprah would be using it as subject matter on her own show. But she doesn't.
Oh? You watch Oprah? I don't because I'm working and not usually interested anyway.
Guess we knew where you were coming from with your enlightened name! Get back in the garage with the boys and talk about "portant stuff."
As part of MSP's offer to move this high brow stuff from Rake, will Lambert be getting some free teeth whitener?
I'm picturing a blinding new Lambo-grin and a possibly "enhanced" Rybak, photographed in a lodge style manse in Orono.