Here are the most general ratings. All listeners 12 and older. Comparing the fourth quarter of ’06 with the first quarter of ’07.
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KQRS-FM – 7.2 – 8.0
WCCO-AM – 8.2 – 7.4
KEEY-FM – 6.9 – 6.2 – (K102)
KNOW-FM – 4.5 – 5.8 – (MPR News)
KDWB-FM – 4.6 – 4.6
KXXR-FM – 4.1 – 4.6 – 93X
WLTE-FM – 6.1 – 4.5
KTCZ-FM – 3.9 – 4.4 – Cities 97
KSTP-FM – 4.5 – 4.0
KSJN-FM – 3.6 – 3.7 – MPR – Classical
KSTP-AM – 3.2 – 3.7
KQQL-FM – 4.5 – 3.5 – KOOL 108
KTTB-FM – 3.1 – 3.3
KZJK-FM – 3.2 – 3.3 – JACK FM
KFAN-AM – 3.2 – 3.2
KTLK-FM – 1.9 – 3.1
KCMP-FM – 1.9 – 2.1 – MPR – 89.3 The Current
WWTC-AM – 1.0 – 1.4
KTNF-AM – 1.7 – 1.1 – Air America
WFMP-FM – 1.3 – 1.1 – FM 107
KLCI-FM – 1.0 – 1.0
WDGY-AM – 0.8 – 0.9
WGVX-FM – 0.8 – 0.8
KLBB-AM – 0.5 – 0.6
In the radio business nobody much cares about those numbers, because they are all primarily selling to specific demographic groups, men (talk radio), women (modern country, “Lite” rock, FM 107), teens (KDWB), etc.
Here are the overall ratings for adults 25-54. Comparing the first quarter of ’06 with the first quarter of ’07.
Important note: MPR is not allowed to release its ratings for any category other than 12+. Historically though their stations rank at least as high among adults as the 12+ crowd, and often significantly higher. So factor that into what follows.
KQRS – 12.3 – 10.7
Cities 97 – 5.7 – 6.0
K102 – 8.1 – 5.8
93X – 4.6 – 5.0
KS95 – 4.6 – 4.8
JACK-FM – 4.2 – 4.8
WLTE – 5.4 – 4.4
KFAN – 4.8 – 4.4
WCCO – 3.3 – 3.8
KOOL 108 – 4.5 – 3.7
AM 1500 – 3.2 – 3.1
KDWB – 3.5 – 3.0
KTLK – 1.7 – 3.0
KTTB – 2.8 – 2.7
WWTC – 1.4 – 1.2
FM 107 – 1.7 – 1.2
Air America – 1.0 – 0.7
If you’re interested in morning drive, (6-10 am), every station’s most critical “daypart”. Check this out.
KQRS – 23.7 – 21.2
93X – 3.5 – 5.8
WCCO – 4.1 – 4.8
K102 – 6.7 – 4.8
Cities97 – 3.9 – 4.4
Jack FM – 3.0 – 4.2
KS95 – 4.2 – 4.1
WLTE – 4.2 – 3.9
KFAN – 3.5 – 3.9
KDWB – 3.5 – 3.0
(Yeah, Tom Barnard STILL kills everything else in sight. Note to ‘CCO. K102 and the rest … work more fecal material into your act.)
Afternoon drive? (3-7 pm). The second most critical?
K102 – 7.6 – 6.7
KS95 – 5.8 – 6.6
KFAN – 6.5 – 6.2
Cities 97 – 6.0 – 5.6
KQRS – 6.6 – 5.5
AM 1500 – 6.6 – 5.5
Jack FM – 4.1 – 4.5
93X – 3.7 – 4.5
WLTE – 4.9 – 4.3
KTLK – 1.4* – 3.9
It was a tough quarter for “radio country” over at K102. Overall, I’d say 93X won the diary lottery this time around, and KTLK shows an up-tick in audience share, to maybe 40% of what they need to cover their nut. (So they can (*) thank God they cleared that lefty moonbat and his excessively blonde partner out of drivetime.)
My permanent Arbitron disclaimer: The Arbitron ratings are, in my opinion, the most unscientific and utterly valueless of any ratings system I know. Who among us would bother to ACCURATELY record in a written diary every 15 minutes of radio they listened to day in and day out? Almost no one. The current Arbitron “survey” is primarily a study in habituation, not actual usage. It’s ridiculous.
But now coming over the horizon … the radio industry will be stood on its head once the entire country begins “reporting” via the so-called People Meters, a small device which Arbitron volunteers wear and which automatically records a coded signal from whatever source they are REALLY listening to, every time they punch a car radio button or tap away to Kenny G at work.
My prediction? Time spent listening to music stations will fall through the floorboards.
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