Fashion. It's for the dogs

From Women’s Wear Daily:

J. Crew may be going to the dogs. According to a research report from CIBC World Markets, the preppy retailer filed a patent with the U.S. Patent and Trademark Office for Crewmutts, a concept for dogs that potentially could be sold in stores and online. The patent for Crewmutts covers products for dogs, including leashes, clothing, dog beds, shoes, bathing products, blankets, bowls, life jackets, toys and treats. “In our view, the higher-end dog clothing and accessories market seems fragmented, comprised largely of local boutiques. Therefore, this could be an opportunity to take share, both as the stores and online, of a customer who generally may be less price-resistant to decking out their dog,” the report said. J. Crew executives could not be reached for comment Wednesday.

[image via DogCarnival.com, where there’s already plenty of WASPy doggie wear]