Stephanie March reported last month that Super Bowl Sunday is the number one day for avocado consumption in the U.S. Reader Dennis Lien pointed out to us that, according to the California Avocado Commission, Cinco de Mayo-related sales account for fourteen million pounds of the green god of fruits, while Super Bowl-related sales are in the eight million pound range. However, Stephanie March points out this, from the Hass Avocado Board (which is evidently the big dog in the avocado world): “(January 4, 2007) – The Hass Avocado Board (HAB) today announced it anticipates that football fans across the country will consume an unprecedented 53.5 million pounds of Hass avocados during the Big Game on February 4. That’s enough to cover Miami’s Dolphin Stadium football field end zone to end zone more than 20.5 feet deep in Hass avocados. Big Game Day is projected to be one of the largest Hass avocado consumption days of 2007.”
So, all we can really say is that Hass avocados are certainly piled higher and deeper than mere California avocados. But we haven’t yet figured out how deep we could pile the Mexico City Plaza de Toros. We’ll try to get the answer for the May issue.
While we’re on the topic of football snacks, we might as well add that Velveeta sales during the week of the big game are thirty-two percent higher (or is that deeper?) than an average week and we got that stat from a Senior Manager of Corporate Affairs at Kraft Foods.
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