Dear Crappy Restaurants,
I know you probably don’t care, but just in case you are having a moment of self-reflection, please go out and buy the current copy of FastCompany magazine.
The cover features the ragerific comedian Lewis Black, whom you should recognize as your typical customer: frustrated, agitated, walking away and screaming his story to everyone he meets.
The current issue announces their Customers First awards for 2006. Read about how the Mandarin Oriental Hotel does the simplest of things with the utmost class. Learn from the dudes at Burton Snowboards who hire people that care about the product and never stop learning. Study the brilliant people behind American Girl and how they read the customer, never underestimating their needs and desire, no matter how small. And don’t you dare skip the section with Danny Meyer of Union Square Cafe in NYC. He’s got a book coming out that should become the dogeared and underlined bible for all your managers.
It’s not that hard, you could be brilliant, too.
xoxoxox
SM
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