Author: Hans Eisenbeis

  • Rake Appeal { Object Lust

    It’s been a few years since Montblanc, the German jeweler, brought out the Meisterstück, the world’s grandest fountain pen. In fact, it was an old design going back to the early twentieth century, but through some kind of marketing alchemy, the pen suddenly became ubiquitous in American malls and upscale catalogs in about 1988. I received one, as a gift, upon graduating from college; it had been one of those presents I told my girlfriend to tell my parents about, and crossed my fingers. The silly thing was as big as a Cuban cigar, and probably the most spendy stock fountain pen one could ever hope to find. I put the price tag at about three hundred dollars. (There are limited-edition, precious-metal versions of the Meisterstück and its competitors, but I like to think that the standard jewelry-store versions top what is reasonable for a normal person.)

    It is, of course, the kind of pen you want to reserve for signing declarations of war and bilateral trade agreements. This is true of fountain pens in general, I suppose. They are a delight to write with, once you’ve mastered them, but they can be a pain to master. Fountain-pen ink has not yet been developed to the point where it will dry as fast as the ink from your typical ballpoint, felt-tip, or rolling-ball pen. This is both a weakness and a strength, because fine pen ink is silky, almost oily as it goes onto the page. It is a widespread fallacy that fountain pens are “scratchy.” They are only so when they have a cheap nib, or when the ink is inferior. Like vintages in wine, you can’t really go by brand. The finest bottle I ever had was an inexpensive, opaque black Platignum that flowed like my grandmother’s chocolate syrup poured over a sundae. I’ve never found another bottle like it, though a well of Pelikan turquoise came close. Also, you can tell a lot about a fountain pen’s owner by the ink color she chooses—blue-black and brown are especially eccentric and beautiful.

    The Montblanc’s main selling point is its nib, which contains both yellow and white gold, along with some dramatic filigree. Although I felt terribly self-conscious about using it to take notes in grad school, I quickly got over that, due to the pure sensual pleasure of using it. When I missed a lecture, I mostly regretted the missed opportunity to take notes that day. I believe I developed a kind of iron grip with my right hand that has—like my brain—atrophied considerably since then.

    A good fountain pen with real gold in the nib will quickly form to the hand of its owner. It will feel as if it intuitively knows the slope of your words. When people ask to borrow my pen, I know it will not work for them. When I first got my Montblanc, I thought it might become an heirloom, something I’d pass along to my children or grandchildren. Surely the price justified that sort of exaltation. But it will never quite write in anyone else’s hand, and that seems a shame.

    A pen like that you constantly worry about. I had several close calls when I left a book bag in a bathroom, or dropped the uncapped pen and watched in slo-mo horror as it pin-wheeled down to the floor, only to bounce off the safe end. Eventually, I retired the Montblanc to my home office; sadly, I don’t use it much anymore. I bought a cheaper and more modest Pelikan, and the truth is, it fits my hand better than that massive Meisterstück. Besides, the first and last peace treaty I’ll ever sign was my wedding license, fifteen years ago. Other than that, I’m not really in the business of signing Important State Papers. But it’s nice to know that I’d be well equipped when the next opportunity comes along.

  • So Not Not Funny

    A couple of notes to add to yesterday’s gathering fumes. I see my old friend Chris Lehmann has written at length about the Colbert routine, and as usual it’s a smart and biting essay worthy of his best work back in the day at Suck. Still, I think he’s wrong. So is this guy. It may be true that Colbert was not belly-laugh funny–I certainly trust Lehmann more than anyone else on this judgement from ground zero–but that is entirely not the point. I don’t know of anyone who is complaining this week about side-ache from laughing uncontrollably; the point is that Colbert scored an almost perfect game in political whack-a-mole. And those who idiotically claim that Colbert “bullied” the president or the press had better look up “irony” in that unused Webster’s over there. It continues to amaze me how few people see what Colbert is really up to–a straight-up parody of Fox TV’s Bill O’Reilly. It’s sort of the televisual equivalent of what The Onion has done to/with USA Today all these many years–just follow the recipe, and double the hyperbole.

    Anyway, this whole episode points up to me the disparity between media professional’s perception of an event and the general public’s. It’s a relatively rare atmospheric phenomena, but like the Green Flash, interesting when it happens. Other than Woolcott, I don’t think I have yet read another “media professional” who saw what I saw at the WHC dinner.

    Last night, when I cranked up the old AOL dial-up from home, I was confronted with one of AOL’s clever little serial surveys. This one presented five of Colbert’s jokes, and asked subscribers to give them the thumbs up or the thumbs down. Now, I don’t want to make broad generalizations about how lame and mainstream AOL home subscribers like me are–but the voting looked like a massacre. Ten to one, AOLers approved of Colbert’s jokes, every one of them. What was that you were saying about the “media elites” in this country? I’m listening now.

  • Everyone's A Critic. Thank God.

    Stephen Colbert’s relentless standup at the White House Correspondent’s Dinner would have gone unremarked, if not for the power of the internets. This is understandable. When you shit on everyone in the room, they tend not to run outside and brag about it. And given that the shit-sandwich was cut in half and shared in equal measure between the president and the press, it’s no wonder that press coverage has been, well, muted. On the other hand, I can’t exactly figure out why Wonkette has taken a contrarian, clucking pass, while their slightly older, slightly snarkier New York counterparts at Gawker have found a way to squeeze more humor from the sitch while acknowledging the reality-based community and its silly preoccupation with, y’ know, televised tragedy and comedy. I liked Priesmeyer’s rundown–and congrats to her for being one of the first to post at the outset of a long silence. Though I think it slightly overstates the case, it obviously hit the mark for dozens of appreciative commentors. Woolcott’s is a more measured take, but also recognizes the brilliance and the courage of Colbert’s monologue. It was not exactly a hard rain to clean the streets of all that, um, taint. But it was definitely a soaking sprinkle. Then too, you can always judge the success of these things by the persisting swagger in the tone of the ignorant and the mendacious, who are protesting much too loudly that Colbert was a “flop.” They would better flatter themselves by merely keeping their mouths clamped down in that patriotic rictus we’ve come to love so much.

  • I Guess I'll Never Work In That Town Again

    I was holding off on commenting about the relative mess at the Village Voice in New York. But since no one came around begging for my opinion (the way they do all the time, y’know), I selflessly offer it here.

    Only the cruel and the masochistic cheer when the lions of our so-called profession are forcibly removed from their well-warmed seats, and I feel terrible for Chuck Eddy, with whom I worked once or twice in a former lifetime. (Word is still confused about whether Bob Christgau is still in the house.) Although I never worked with James Ridgeway, a peek at the man’s resume also requires a thoughtful and sympathetic moment of silence.

    Lisa Chamberlain–who, incidentally, is a fabulous writer–has a very nice and loud “So What?” up on her blog today about the latest developments, and we had a nice little back ‘n’ forth about it. One of the things that continues to flummox is that alt-weeklies–like their daily newspaper cousins–still enjoy pretty good margins, when you consider the matter paper by paper. But owners and investors are increasingly nervous, as a consequence of consolidation in the industry, and the resulting debt burdens.

    If a unified Village Voice and New Times chain is a more powerful chain, prepared to do more journalism and less navel-gazing, then why are they cutting so many jobs and good people hither and tither? True, shoe-leather is a lot more expensive than seat covers. I assume Mr. Lacey and his army of executive editors will empower all local editors with an unprecedented, massive inflow of cash and resources for all those ass-kicking, T-N-T City Hall pieces that will bloom like a million mushrooms across the land. Oh wait, first we need to cut all that unecessary fat and waste, stop me if you’ve heard this one before.

    As I sort of feinted over at MNSpeak, the business model and the editorial model of the typical alt-weekly have never been more polarized. It’s an old truism that there are two kinds of people who pick up an alt-weekly. Those who read it (fans of “magazine-style” journalism and crit, who seem to be getting older and more feeble all the time) and those who use it (listings). As long as there are bars with stages, and as long as there is co-op advertising dough from liquor suppliers, there will be an alt-weekly in every major American metro, if for no other reason than point-of-distribution listings. (See our ad, right there in the lobby!)

    The real question in my mind is whether any of that money will EVER migrate online, and subsidize an evolved business model AND editorial model. Taking the
    point-of-distribution angle further , the answer may not be all that
    encouraging (for a while–maybe until there are more of those flat-screen ads
    posted above the urinal, ha ha ha).

    Chamberlain nailed Mr. Lacey pretty fearlessly, and I have my own views of his crisis-style of management. Instead of firing Bob Christgau, for example, I
    would maybe screw up my best Lacey-inspired bravado, sit “the Dean of Rock Criticism” down and given him a blank check, and say, “Remember that great piece you wrote about the emergence of Punk Rock in London, circa 1978–and how it was going to change the world as we know it? Now I want you to go wherever in the world the most important music is happening right now. If you can’t find someone to talk to and a story to file, don’t bother coming back.”

    In other words, fine with the “more-reporting-less-navel-gazing” chorus. But to fire internationally respected critics with good–if dusty–reporting chops, and take the Voice aggressively local (like every other paper in the chain) is insane for one of the world’s pre-eminent print brands. And the fact that they bought the name along with the flagship paper implies that they should know this. In my humble and clearly misguided view, Lacey and Larkin should look to the New York Observer for the profit margins in that approach–as great as the NYO is, and as necessary as it is.

  • Truth-Mongering

    The other day, we were surprised to see a certain advertisement in Newsweek and the New Yorker. It was a bold yellow page that made a startling claim: Everything you’ve heard about mercury poisoning in fish is false. According to the ad, published by a mysterious organization identified only as FishScam.com, all the claims about the presence of mercury in fish are based on a single, flawed study, five decades old, of an island race that ate massive amounts of whale blubber.

    As it turns out, the ad was bought by the Center for Consumer Freedom. A notorious Washington, D.C., lobbying group run by Rick Berman, the CCF represents the restaurant, alcohol, and hospitality industries. FishScam.com’s website is a net bulging with counter-information to fight environmentalist “fearmongering.” But it essentially comes down to an argument not about whether mercury is in fish—it is, after all—but what might constitute levels dangerous to humans. Berman and his cohorts would impeach the FDA and the EPA’s own standards on base doses of toxins in food. It is a matter of deep concern to them that scientists establish the minimum amount it takes to produce pathology in humans, and then divide that number by ten to account for differences in weight, metabolism, genetics, and so on. In other words, erring on the safe side.

    With their self-interest on such unflattering display, FishScam.com’s funders remain mostly anonymous. Like proponents of, say, intelligent design or “natural” global warming theory, Berman’s experts engage in much criticism of existing science, without offering peer-reviewed science of their own. This is because what they are really arguing about are non-empirical first principles.

    Incredibly, the Center for Consumer Freedom suggests that the Sierra Club, the Oceana institute, Physicians Committee for Responsible Medicine, the Ad Council, and about twenty other organizations—including, by extension, the FDA and the EPA—are hiding their true agenda, which is to attack the coal industry for mercury emissions. If that is true, it is hardly a secret, given the overwhelming evidence that mercury—and most other heavy metals—are demonstrably toxic to the human body. This is universally acknowledged. That mercury concentrates in fish, especially fatty predatorial fish like mackerel, swordfish, and some types of tuna is also settled truth. (As any holder of a Minnesota fishing license can tell you, non-commercial fish caught in our local lakes and rivers are poisonous enough that one should not eat them except ritually, at most once a week.)

    Of course, what the CCF really wishes to do is sell more fish, and there they have an uphill battle. The good news is that American fish consumption has not changed much in the past ten years, since the rise of awareness about risks associated with red meat. Fish is recommended primarily for its omega-3 fatty acids, good for the brain and the heart. This is also conveniently available from organic dairy products, for example. The bad news is that Americans still eat less than half of the recommended quantities of seafood—half a pound per week of less-risky species such as salmon, pollack, shrimp, and catfish. Almost a third of the fish we do eat is in the form of canned tuna. Unfortunately, a recent study by the Mercury Policy Project suggested that one can out of twenty actually exceeds the “reference dose” for mercury.

    Rick Berman and his employers believe that there is too much black-and-white thinking in the world—at least when it comes to their bottom line—and with that sentiment we can partly agree. But there is a time and a place for subtle thinking, and with the health of women and children at risk, this is not it. “Play Russian Roulette with your unborn child” would be an ad campaign with long odds of succeeding. And the idea that there may be an acceptable level of mercury to put in the mouths of infants and children must have been conceived by a person who does not have kids, and is not capable of empathizing with those who do.

    We’ve grown used to this sort of anti-activism and counter-spin; the manipulation of facts in an effort to explode some sort of widespread science-based conspiracy. The proposition that our notions regarding safe levels of mercury in fish comes from one flawed, fifty-year-old study is, on the face of it, bunk. It ought to be an embarrassment to those who would take money to publish it.

  • For White People

    You probably didn’t notice, but due to a bureaucratic mix-up, there was no Shortlist Music Prize awarded this year. The “Shorty” was a newish but well-respected award that tried to recognize serious pop and rock bands for doing important new work, regardless of popularity. The main symptom of doing important work was selling less than 500,000 copies of any particular album—a prerequisite for the prize.

    The first Shortlist winner, in 2001, was the Icelandic art-rock band Sigur Rós and they were emblematic of everything the judges were looking to reward with their new trophy. Here was a band deeply engrossed in unique aesthetic issues, rabidly exercising its “creative control” by producing odd and beautiful sonic art in a faraway place. Yet simultaneously, they became deeply influential in the mainstream recording industry. Like Radiohead before them, they became a shibboleth for all self-respecting musicheads. Their epic seventy-minute albums of exquisitely slow ambient rock are shamelessly anti-commercial; their CDs are often unmolested by song titles, liner notes, or credits. The band sings in a mixture of Icelandic and nonsense; they play their guitars with horsehair bows. (Sigur Rós play the Orpheum Theater in Minneapolis on May 8).

    One could speculate on the prospects of a shoe-gazing art band like Sigur Rós by looking at, for example, the slow starvation of Spin magazine and the College Music Journal, the corporate consolidation of alternative weeklies, and how fast what’s cool and credible becomes mainstream and bland. Still, new undergrounds are constantly found deeper down, and there are new markets opening up to them. Free of the expectation of commercial radio celebrity, a band like Sigur Rós can succeed by capturing the attention of chic producers of TV shows, films, and advertisements. Sigur Rós licensed a song to the Wes Anderson movie The Life Aquatic with Steve Zissou, and another to the Cameron Crowe-Tom Cruise flick Vanilla Sky. They’ve written with composer Hilmar Orn Hilmarsson and played with the London Sinfonietta orchestra. They’ve even collaborated with the godheads of art-rock, Radiohead. In short, cool still counts for something.

    Sigur Rós formed in Reykjavík in 1994, and once their otherworldy, ethereal, minimalist sound got off the isle of Iceland, the band was quickly tagged as the next big thing out of that country since Björk. Critics loved the massive doses of reverb, organ, and strings, and the tempos that sounded like they were in hibernation. Riding on top of that nearly stationary wave was the thinnest falsetto voice, backtracked, multitracked, and degraded. Singing in a language he called “Hopelandic,” Jonsi Birgisson sounded like a trembling ingénue coming through an unreliable connection. While he sawed at his guitar, keyboardist Kjarri Sveinsson played one or two notes at a time, drummer Ágúst Gunnarson did more noisemaking than beat-keeping, and bassist Goggi Holm seemed not very busy at all. With the first flush of success, the group built their own recording studio in an empty swimming pool out on the Icelandic tundra. No one was surprised.

    With his spare and beautiful 1978 recording, Music for Airports, Brian Eno coined the term “ambient music,” a genre that could serve as audio wallpaper, but was supposed to reward scrutiny the way Muzak couldn’t. Sigur Rós may be the first group since Eno to fulfill the promise of his invention—music as uncorrupted art for your ears.

    But Sigur Rós’s is an inescapably Nordic interpretation. There is a deeply melancholic vibe in all of its music, a hyperborean sense of isolation and anomie. The first record released overseas, Ágætis Byrjn (1999), was spare and exposed. On their second record, (2002), the flight took on a new drummer (Orri Dyrason) and hit some turbulence and aural bombast. Their latest, Takk, revisits this density but with heavier orchestration—more strings, brass, glockenspiel, flutes, 3/3 time, vocal harmonizations—along with multiple layers of guitar distortion. It’s as if Nordic reserve has turned inside out, and passionately embraced itself. “Takk” means “thanks”—at once a light form of gratitude and a casual parting note, with overtones of finality. It may be the only word the band has ever used that your average English-speaking critic can understand.

    On Takk, the sound structures are beginning to resemble commercial anthems and soundtrack epics; there is a lot of bona fide up-tempo rock ’n’ roll drumming. As it has matured, Sigur Rós has gradually abandoned minimalism and clarity for structure and complexity. The end result is that Takk sounds more urgent and impatient than its predecessors, as if the band were trying to make you understand its language by speaking louder and faster.

    Listening to Sigur Rós’s albums, one is unmoored from lyrics and their meaning. The lyrics become part of the artifact, rather than a framework to establish its meaning—words as tones, not syntax. The voice is played like a wind instrument, not a percussion instrument. In this way, Sigur Rós is the antipode of hip-hop, the dominant form today. While it is true that a rap has lilt and flow according to the style of the rapper, the genre is inescapably about the words; it is still, at its roots, a form of performance poetry. Yet there’s no alternative but to consider Sigur Rós purely as sound; understanding the lyrics would, on some fundamental level, subvert the experience of their music.

    Let’s be frank and admit that this is pure, blindingly white music. If Sigur Rós weren’t so opaque, and if anyone parsed anything malevolent in their music, the band might be accused of representing racial purity, the way troublemakers accused Joy Division in the eighties of being Nazi sympathizers. That’s unfair to both bands, because the “evidence” was circumstantial at best. (The swastika, for example, was a popular artifact with many pre-PC punks.) Still, it’s an interesting comparison. Superficially, Sigur Rós’s funereal packaging and imaging owes much to Factory, Joy Division’s famously artsy record label. At a more profound level, Joy Division appropriated the symbols and signs of World War II, most obviously with its name, which was what Nazis supposedly called the coteries of Jewish women they kept as sex slaves. “Sigur Rós” means “victory rose,” and although the band was named after Jonsi’s younger sister, it is a name that, at least in English translation, is also evocative of a World War II lexicon. On a tour of Dachau once, I was told that SS officers kept Jewish children caged outside in the winter; the cruel effects of exposure led the Nazis to call them their “victory rose garden.”

    That’s an irresponsible association to make, but an irresistible one for a self-loathing white critic. Given hip-hop’s ascendance, not just in mainstream music but mainstream culture, it is hard to believe a band can exist that does not exhibit any sign of its influence. And yet here it is: a modern band that is so radically isolated and self-sufficient and uncorrupted that it becomes something of an anthropological curiosity. Maybe this sound is the natural outcome of Iceland’s homogeneous, insular society. Of course, insularity never stopped the English from tampering with the blues, skiffle, reggae, and the like—but then Iceland has never been the colonizer that Britain has. It is no crime to be white, and no misdemeanor to make music for yourself. And it is not entirely surprising that Sigur Rós is most popular among mostly white alt-rock critics and mostly white composers of modern classical music, while they do not register at all with commercial radio programmers and sneaker manufacturers.

    Another way to pose this old riddle—whether a band can develop an uninfluenced, sui generis sound—is to consider why Sigur Rós are considered art-rock or alt-rock rather than world music. If these musicians are as strongly defined by their geography as people say they are, they should bear stronger marks of folk influence. Much has been made of their sound being a sort of audible analog for Iceland. No one doubts that place has a huge influence on sound, but musicians tend to study other musicians more than they study landscape. (Indeed, although in interviews Sigur Rós frequently dismiss “geographic determinism,” they have toured with and championed Steindor Andersen, a traditional Icelandic rimur chanter of their acquaintance.) Often by “world music” we mean non-American folk music with some sort of modern corruption, like Sweden’s Väsen, or England’s June Tabor, or the Afro Celt Sound System. Sigur Rós are probably the inverse of that—modern corruption inflected by elements of local folk. It is possible that they represent art-rock as a sort of trailing edge of identity politics, quite literally the last stand of the pale-faced artiste.

  • Stupid Executive Tricks

    David Carr, a native Twin Citizen, has carved out a nice niche at the New York Times as a media columnist. After a couple years on the media beat, he recently rose a notch up the masthead. His byline has ripened into a headline, and he gets to insert informed commentary into his semi-regular stories on the media biz. So far, so good–I’ve enjoyed his work a lot, and I think today’s piece on the Strib was well reported and nicely written. It helps to have the contacts he has from his years as editor of the Twin Cities Reader, these many years dead and gone. The gist of today’s piece is that the non-journalists at the Strib seem to have lost their humor entirely. Perhaps it was the failed play at landing blue-chip advertisers with enough namedropping and styling credits. Perhaps it stung to be publically humiliated for being penny-wise and pound-foolish. Funny thing about executive hubris, it has a way of biting you on the ass, and at some point the nickel-counters at the Newspaper of the Twin Cities have to realize that they keep sitting on the whoopie cushion, so maybe they should stop sitting down; the redder they get, the harder everyone else laughs. I have to say, it would be fun to be a fly on the Strib’s Intranet today.

  • Out-Takes: The Ups and Downs of Being Untouchable

    Tom Friedman was in town this week to speak at Macalester College, which turned out to be his stump speech for his best-seller The World Is Flat. It’s a good speech that nicely summarizes his arguments, and it’s clear that he’s given this lecture quite a lot– which sort of supports Chris Lehmann’s view, expressed to me in this story, that Friedman is sort of the punditocracy’s equivalent of a motivational speaker.

    These days, anyone who writes a book with business applications–especially one with a pro-globalization business message neatly broken up into memorable little talking points (the “Ten Great Flatteners” the “Three Convergences,” that kind of thing)–will invariably hit the lecture circuit to spread the new gospel. Friedman’s message, though, more than most is a very cogent short history of the 21st century, as his book is aptly subtitled, from the end of the Cold War to the rise of the Web. He believes we’re at a historical “inflection point” not dissimilar from the genesis of the Gutenberg press, and the evidence is compelling, even if it is rather mundane (for example, worldwide standardization of work-flow protocols, thanks to Microsoft’s global monopoly–the latter point mine more than Friedman’s).

    What I wanted to say here, though, is that when I recently interviewed Friedman, I wanted to ask him if he felt that his own job could be outsourced or offshored or whatever. For the sake of argument, he notes in his book that lots of journalism–particulary run-of-the-mill financial market reporting and number-crunching, for example–is already being outsourced by, say, Reuters to financial analysts in Bangalore. But ultimately the answer is that Friedman, as a Great Explainer, is–to use his term–untouchable.

    The best evidence for that is that the Times put their star columnist behind the TimesSelect firewall. But how did he feel about that? “Well, it was not an idea I originated. It’s not something I’m crazy about, but it’s something I believe was necessary that we try. In the newspaper business we’re caught between two platforms. One built on dead trees and one built on bits and bytes. And we’re in transition. And I felt that my newspaper was justified in taking this and conducting this experiment to see what would happen.”

    His boss, Arthur Sulzberger Jr., told me that the jury is still out on TimesSelect, and Friedman is kind of a bellwether. “It is a bet,” Sulzberger said. “But it’s a bet on the value of judgement, the value of insight, the value of experience. I remember calling [Friedman] and talking to him about this. He said, ‘Arthur, I gotta tell you, it’s going to cut my audience way back, but we’ve got to do it.’ In fact all of our columnists came to that place.”

    Friedman confirmed that point with me. “I suffer a lot,” he said, “because I’ve got a lot of readers online around the world. So, it’s not my preferred call, but I understand it, and I respect my paper’s need and desire to do it. I just went to Mumbai, my ticket was $8,000. Someone’s got to pay for that. And if newspapers are free, I won’t be going to Mumbai for too much longer.”

    Indeed, one of the challenges of writing a good, current piece on Friedman that includes the views of his readers–particularly others in media who might follow the columnist’s work, and have something to say about it–is the impact of TimesSelect. Almost everyone I interviewed about Friedman confessed that they hadn’t really kept current with his column in the last six months, because they only read the Times online, and they have not coughed up for TimesSelect.

    But someone’s coughing up. Sulzberger told me that, “If you were to take the number of people who have signed up for TimesSelect, it is the third largest paper we own, after the Times and the Boston Globe. Now many of those are people who are home subscribers to the paper. But many of these people pay for it uniquely, and if you were to take just them, they are our fourth largest paper, behind the International Herald Tribune.”

    Despite recent stories about Sulzberger being a man who is swimming in his suit–well, you know, not quite filling his position as regally as his father Punch did–I found him very smart and very eloquent on the subject of the Times as a media proposition. When I pressed him to admit that the newspaper was the company’s core competence and flagship, he quickly disagreed. “No, journalism is our core competence, across boundaries. We have to be able to translate our journalism from print into television and into the web, and we’re working on that. And the stuff that Tom has done [on the Times-Discovery channel] has been just wonderful.” That would seem to contradict recent reports about the Times-Discovery Channel partnership, and probably bodes well for same. Though everyone seems to agree that the cable station isn’t high-profile enough, or capturing the viewers it deserves, I personally find Friedman’s television documentaries very compelling, and in a league with Frontline, though perhaps with a higher “Aw, shucks” factor, thanks to Friedman’s Minnesota roots.

  • Click-Through Fatigue II

    Another nice episode of “Future Tense” this morning, following up on this obsessing issue of online advertising. A study just out from Nielsen Norman has found that online advertising “works” about 0.01 percent of the time–in other words, hardly ever. What did the study consider “working”? Apparently, they found a way to measure the amount of attention a browser would spend looking at online ads, and they defined success as “fixating,” i.e. more or less having the eyeballs captured. At least that’s what I gathered from the brief report. Obviously, you’d want to take a close look at the methodology here, and consider the opaque link between “fixation” and cognition, but I’m hardly the person to lightly toss around a faux scientific lexicon. (I leave that up to the advertising community.) Aside from that huge caveat, which could impeach the whole argument, this raises more questions than it answers.

    First, how would this compare to print? This is a crucial question in the larger conundrum of convincing advertisers to migrate from print onto the web, which everyone agrees would be a good idea–other than most ad buyers today, of course. Are disply ads in print qualitatively different than
    display ads online? I suppose its possible–we certainly believe that reading on paper is a nicer experience than reading on screen. But the experience depends on what, exactly, you’re reading. The news, the lottery numbers, anal sex jokes at Wonkette–these all work fine onscreen. But a novel? A short story? A long piece of investigative journalism? Definitely prefer paper to pixels. Perhaps the same is true of advertising. Maybe paper just has tactile advantages that will never be displaced by computer screens.

    Then again, we are still stuck in the stone age of online journalism (chicken an egg problem–if we had more online ads, we’d invest more in, say, wiki-style vlogging as a form of journalism) where the model is still print. Print works better on paper. Video and audio don’t. But right now, we’re merely shoveling the print product–narrative journalism–onto the web, along with advertising that is also built in a print paradigm, though, of course, using moving pictures and sound more and more–usually to startling and annoying effect, given the otherwise implaccable silence of most people’s online experience.

    Given all of that, I think there are some really obvious ways around this “fixation” issue. First, there have been interstitial and interupting ads for many years now–think of Salon’s daily pass approach that allows you to read premium content only after a mandatory viewing of a full page ad. That’s what I’d call forcible fixation, and I think it works. Also, less obtrusively, you’ll see more and more text-oriented sites interrupt their body copy with ads–like on this particular page. That forces the issue a little bit too. Basically, the takeaway here is that readers have undoubtedly gotten used to the standard templates of adspace and editspace on webpages. You have your postage stamp ads to the right, your banner ads across top and bottom, and everywhere else is editorial copy. This makes it very easy indeed to ignore adspace entirely.

    Finally, a great truism of all advertising–in fact all editorial, too–is that good ones work, bad ones don’t. It is very difficult to draw generic conclusions across a spectrum of content that ranges from the painfully banal to the glriously quirky. Now, you could argue that 0.01 percent is proof beyond doubt that all online adverising fails. But you might just as easily conclude that 99.99 percent of it sucks, or is merely repurposed from a better medium–paper.

  • Departures

    Despite Daunte Culpepper’s departure for Miami, he’ll be making a few non-voluntary return trips. That’s because the Vikings Sex Boat scandal continues to play itself out in the legal system. We trust our courts of law, of course, but it was never clear to us what laws precisely were broken in that unseemly episode. Last time we checked, casual, consensual sex between adults was discouraged but not illegal. Lap dances, on the other hand, are perfectly legitimate and generally considered protected by the First Amendment as a sort of artistic expression. (To be sure, lap dances are supposed to take place in a licensed establishment, with the other trimmings of public performance—you know, stage names, soft-lighting gels, costumes of sorts, those sorts of things.) We’re not saying that makes lap dancing good; we’d rather not have to adjudicate that subject. It is easier to say that people ought to be able to express themselves, than to dictate how they should do it (or what they should wear while they’re doing it). Incidentally, the word is that the post-Culpepper era will begin with a bold move on the franchise’s part. The team is redesigning its uniform, including the risky sartorial proposition of purple pants. If they could also eliminate that faux-military script Vikings logo that has long polluted end zone and sweatshirt, we’d be grateful.

     

    As it turns out, the Twins will be tweaking their uniforms, as well. In honoring the late Kirby Puckett, the players will wear number 34 patches on their sleeves this season. It was ennobling to see Puckett’s send-off in March, and we felt bad that he’d retreated so far from the public eye in the years after his retirement. Of course, it didn’t help when, three years ago, his private life was blown wide open in a Sports Illustrated cover story, and the self-righteous colloquy that proclaimed his good-guy image a “sham.” Sometimes public figures remember these injuries much longer than the public does. No one wishes to excuse the man’s flaws, but it was nice to have so many reminders of the joy Puckett brought to doing his life’s main work—or, really, to playing a game. What Puckett’s story underlines is how much media have changed in the past fifty years. There was once an assumption that pro athletes were role models for our youth, and the media helped prop up this felicitous myth in part by leaving alone the private unpleasantries that are, in some degree, visited on every life. In later years, plenty of pro athletes kicked back by getting tattooed and dying their hair and getting in fistfights at nightclubs. If their private lives were to be scrutinized and publicized by the press, then they would stop pretending to be ambassadors for their corporate owners, stop dropping into elementary schools and pediatric wards and tousling the hair of towheaded young fans. By those standards in his public life, Kirby Puckett was a throwback. He loved being a baseball idol and representing the honorable values of hard work, mutual respect, self-sufficiency, loyalty, and generosity. Whether these values carried over into his private life is probably a question we should all turn on ourselves.

     

    The other day, another franchise player expressed his loyalties to our fair cities. Columnist Nick Coleman pleaded with his bosses at McClatchy, the overlords of the Star Tribune, to do right by his old employer, the St. Paul Pioneer Press. At first we were a little startled to hear Coleman explain that loyalty is one of several values that supersede money-making, because we recall Coleman’s surprising jump from the Pioneer Press to the Star Tribune in 2003, after seventeen years at the former paper. (At the time, it seemed odd that the Star Tribune wanted to add yet another reasonable and articulate fellow to its stable of … well, middle-aged, white-male columnists; the paper has since achieved a sort of corrective balance by hiring a shrewish neo-conservative think-tanker.) But this would be unfair. Coleman, after all, spent his first decade as a newspaperman at the Star Tribune. There is a difference between being a company man and being a community man.