“To find a new name for St. Paul’s RiverCentre Convention and Visitors Authority (RCVA), the city’s tourism and convention arm, officials are raising $76,000 from private sources to hire a Nashville firm that bills itself as a community branding expert.”
—StarTribune, December 11, 2006
The Rake is wary of this latest foray into “community branding”— especially after the Rochester Convention and Visitors Bureau spent almost a hundred grand on the slogan “Rah Rah Rochester: More Than You Know.” Herewith, we offer some suggestions to St. Paul, gratis.
St. Paul: It Xcels!
St. Paul: The Midwest’s Magic Kingdom
St. Paul: A Hop Across the River from Sodom
St. Paul: C’mon in! (Just wipe your feet.)
St. Paul: 300 Statues of Snoopy Can’t be Wrong
St. Paul: That much closer to Wisconsin.
St. Paul: Come for the Fun, Get Home at a Reasonable Hour!
St. Paul: Our Mayor Can Match His Socks.
St. Paul: Nobody’s damn Apple.
St. Paul: Where Not Just Anyone Can Find Their Way Around
St. Paul: The Beast to the East
St. Paul: You’re a-Hmong Friends!
St. Paul: Funkytown — the Foxtrot Version
St. Paul: More History, Less Histrionics.
St. Paul: What Do You Say We Call it a Night?
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