Holy eyeballs Batman! The latest newspaper website readership numbers were released today by Nielsen Online (and printed on the Editor and Publisher website) and startribune.com placed third (behind the Arizona Republic and New York Times websites) in the amount of time readers spent on the site. Readers in October spent an average of 27 minutes, 40 seconds on startribune.com as compared to 34 minutes, 53 seconds for the New York Times, and almost 40 minutes for AZcentral.com.
Could it be, with circulation down, that readers are spending more time reading the entire Strib online? The website’s readership numbers (1.5 million unique readers per month) didn’t change all that much, ranking 26th out of 30. The New York Times website ranked first , with more than 17.5 million unique monthly visitors, up from 14.5 million in September.