Mean Business

The Minnesota Twins mean business in their new commercial. Morneau, Cuddyer, and Mauer wear ultra-cool Twins fan gear. They begin strolling to the soundtrack of Led Zeppelin’s "Dazed and Confused." In slow motion, the camera catches each individual, like a shot out of Quentin Tarantino’s Reservoir Dogs. On location, at the under-construction open stadium, it’s spring. Air gusts ripple Cuddyer’s ringer t-shirt with the "TC" logo. He tosses a ball into the air playfully; then he sticks that tobacco rock ball into his mouth, suggesting the Twins will be outdoors and reckless, without restraints.

Morneau, the heavy hitter, walks with his bat resting on the back of his neck. His two hands grasp each bat end, as though bound to some ancient torture device, illustration the persecution of playing inside the big-topped circus atmosphere of the Dome. Mauer holds his bat like a cane, until he laughs. In one quick swoop, he kicks the barrel and catches the bat — no more crutches to endure for the Minnesota Twins. The franchise will be outdoors soon, and Hell will break loose.

With a fierce glare and clenched teeth, Morneau orders Pete to lay something into him. No one knows anyone by the name of Pete, meaning Morneau screwed his line in the commercial. They air it anyway to convey his tough-guy, testicular fortitude is what the fans have been hankering for.

Each player takes turns knocking home-runs.

Morneuo’s blast lands upside First Avenue, proving the team will rock with legendary force in their new ballpark. Never, ever will the Twins be constrained by a demeaning domed novelty garbage pile. Cuddyer cranks one. The ball soars like a missile and decapitates Mary Tyler-Moore’s statue, showing the world the franchise will not put up with junk, nor be treated as a bunch of nobodies. The Twins will turn heads or heads will be rolling, or we will be heads and shoulders above the rest and so on. Using both hands, Mauer hurls a damn boulder into the air.

It tumbles awkwardly. He grips his bat while the stone is in the air, and sends the rock out beyond to Mary Jo Copeland’s shelter for the homeless. As suspected, Mary Jo is outside Sharing and Caring Hands, and, in the middle of the day, hustling a crack deal to a fiend.


The homeless addict is rubbed out of existence by the powerful blast, symbolizing the Twins mean business in their new commercial.






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