Category: Blog Post

  • Hardy Har Har

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    This guy called me up yesterday and asked me to put together a list of what I thought were the funniest novels of all time. This is the sort of thing that’s usually a piece of cake for me, and I responded with enthusiasm to the idea. I figured I could come up with the list off the top of my head and knock off the project in an hour.

    After I hung up the phone, though, I realized that I honestly had no clue. I pretty quickly tossed off a half dozen titles that were solid to tentative choices, but after that I was stumped. I read way too many books, and find more and more lately that I forget what I’ve read the instant I close the book.

    The problem with something like this is that once the challenge is posed I can’t think of anything else and it drives me bananas until I’ve reached some satisfactory resolution –actually, there are never any satisfactory resolutions, but these days I can generally live with unsatisfactory resolutions.

    I have no idea how many books I own, but it’s safe to say it’s many thousands, and I don’t suppose ten thousand would even be much of a stretch. I don’t, unfortunately, have a house where I could display even a fraction of the books I have in any sort of an orderly fashion, and even if I did I lack the discipline for orderly systems of any kind. As a result there are crowded bookshelves and books stacked in every room of my house, and there are a couple hundred boxes full of the damn things upstairs, in the basement, and out in the garage. Come by sometime; I’m not exaggerating. I spend more time digging frantically through boxes looking for a particular book than I spend on any other single pursuit, and that also is not an exaggeration.

    What I’m saying is that while I’m sure there are innumerable gut-busting novels buried somewhere in my house, I’m unable to simply scan my bookshelves to jar my memory. And my memory, once one of my proudest possessions, is eroding by the month. Whatever the experts might tell you, I feel certain that the human mind only has space for so much memory, and mine has become a boggy compost pile full of all sorts of dodgy and useless material that I cannot even classify as information.

    By now, though, after twelve hours of obsessing over this question, I’ve managed to come up with a rough list that feels hopelessly wrong, or at least hopelessly incomplete. I don’t necessarily question most of the choices, but I’m certain that I’m missing many of the funniest books I’ve ever read. And, as is so often the case when I get asked for book lists or recommendations, I’m appalled to discover that there’s not a single woman writer on the list.

    I swear to God, though, I’m not one of those guys who only reads books by men. I love women writers. After years of struggling with this problem I’m sure that for many people who know me that smacks of the old Seriously, some of my best friends are Jews cop-out. But some of my favorite writers are women –Alice Munro, Jane Bowles, Djuna Barnes, Dawn Powell, Flannery O’Connor, Dorothy Parker– and there are many funny women writers; unfortunately most of them (Parker, Fran Lebowitz, Amy Hempl, Veronica Geng) didn’t or haven’t written novels. Wise Blood I guess is funny, and Dawn Powell’s novels are funny, but as much as I love those books not one of them jumps out at me as one of the funniest novels I’ve ever read.

    You –someone– will help me, I’m sure. Help me out with some novels by women I’ve surely missed, but also help me make this list more definitive. Maybe this is cheating, but I frankly don’t give a rat’s ass. I’ll be haunted if I send this thing out there only to realize I’ve neglected some books that truly made me laugh.

    At any rate, here’s where the deal stands at one a.m., and as I’ll no doubt be up mulling for some hours yet I may pop back in here if something else occurs to me. My mind is pretty shot, though, so I’ll probably spend the rest of the dark hours slumped on the floor staring at books of photographs or a 19th century book on noses I picked up the other day. Looking over the list right now it’s glaringly apparent that I have a serious weakness for fiction about losers, and I’ll allow you to draw from that whatever conclusions you want.

    John Fergus Ryan, The Little Brothers of St. Mortimer

    Flann O’Brien, At Swim-Two-Birds

    John Kennedy Toole, A Confederacy of Dunces

    Samuel Beckett, Murphy

    Randall Jarrell, Pictures From an Institution

    Charles Portis, The Dog of the South

    David Gates, Jernigan

    Vladimir Nabokov, Pale Fire

    Ed McLanahan, The Natural Man

    Charles Dickens, The Pickwick Papers

    William Kotzwinkle, The Fan Man

  • How'd You Like Them Apples?

    Lackluster openers are disproportionately disappointing, particularly when watched indoors on the nicest day of the year so far. At times like these it would be wise for distraught Twins fans to keep in mind former Baltimore manager Earl Weaver’s famous quip: “This ain’t a football game. We do this every day.” Or at least pretty much every day for the next six months, and tomorrow is the first day of the rest of our lives. Who, really, do you want taking the mound on the first day of the rest of your life? If you’re me, you want Johan Santana, and you’ll take comfort in the fact that –God willing, and I’ve no doubt, based on the preseason hosannas our local club has received from the national sporting press, that God is a Twins fan– Santana will go to mound for the Twins more than thirty times. I also have little doubt that Brad Radke won’t again make the mistake of challenging a guy like Richie Sexson with a 3-1 fastball.

    Sexson’s two bombs were doubtless great fun to behold for the sold-out crowd at Safeco Field, but the game didn’t produce much in the way of memorable moments for rooters gathered around televisions in Twins Territory. It says something about the generally lackluster performance from the Twins that the moments that stand out most clearly from today’s game were a defensive gem from Luis Rivas, Jason Bartlett’s single to right to score the game’s only run, a nice diving catch by Jacque Jones, and, most strikingly, Joe Mauer’s stolen base and his incredible peg to nail Ichiro on his stolen base attempt.

    That the Twins managed only five hits against a crafty geezer –the 56-year-old Jamie Moyer– who has the fastball of the average high school ace is the sort of thing that fans of a gloomy temperament (or those who recall last year’s offensive struggles) could easily interpret as a bad omen. Right now, however, I’d recommend that we all reserve judgement, at least until Wednesday.

    I frankly don’t know what to make of all the respect being shown the Twins by baseball’s punditry this spring. It’s certainly odd and, at least as far as I can recall, unprecedented. It’s also a complete surprise, really, and makes me more than a tad bit uneasy. We are, after all, talking about a Twins team that essentially replaced several established –if occasionally disappointing– veterans with younger and almost entirely unproven players, and yet somehow many of the experts are perceiving a club that has improved enough to win the World Series.

    Let’s see: the Yankees added Randy Johnson, Carl Pavano, and Jaret Wright (who was 15-8 with a 3.28 ERA last season but who will nonetheless start the year in the New York bullpen); the new-look Twins, meanwhile, feature a rookie shortstop, a 21-year-old catcher who missed most of his rookie season due to a knee injury that continues to be a source of concern, a guy playing third who has bounced all over the field the last several seasons and has yet to deliver on his considerable promise, and a fifth starter who hasn’t been healthy or productive since 9-11. And yet the Twins are suddenly somehow better than the Yankees, a team they haven’t been able to beat for years and that has a payroll almost four times that of their own?

    It’s a nice fantasy, and I’ll cling to it, but I also don’t get it. Where the hell did all this Twins-love come from? And how can I make it go away? Picking the Twins to win the World Series should be the job of optimistic and perhaps hopelessly-deluded fans. We don’t need the experts on our side. With the possible exception of professional football and the odd branch of sociology the experts are almost always wrong.

    That’s not to say I don’t think this is going to be a very good team. I’m more than happy to go out on a limb and predict they’ll win the Central again. But a World Championship? Good lord, I don’t want to predict that.

    We all know that things can go wrong. Things can go very wrong. Look at last year’s Chicago Cubs. Or the Florida Marlins, Royals, Diamondbacks, or Mariners. I don’t think that’s going to be the fate of the 2005 Twins, but an awful lot of things have to go right for them to be better than last year’s team and take another step deeper into the postseason.

    I don’t have a whole lot of questions about the Twins’ pitching staff. Santana may not be as dominant as he was last year; Radke could revert to merely average (and still win more games). Joe Nathan might get hurt, struggle with his control, or get knocked around a little more frequently that in ’04. I don’t worry about any of that, though. The team’s pitching is deep, and I think Rick Anderson is the smartest pitching coach in baseball. If Anderson finally gets through to Kyle Lohse and gets him to trust his offspeed stuff and mix in the occasional curveball and changeup with his fastball and slider I really believe Lohse could lead this club in innings pitched and win 16-18 games. Over the off-season I heard umpire Tim Tschida say that Lohse has the best pure stuff of anybody on the staff, a perception that I also heard often last year from visiting scouts. I know that Anderson and Ron Gardenhire both believe that Lohse is capable of being an anchor of the staff.

    Joe Mays might be healthy. Carlos Silva might be better, or he might be worse. The bottom line, though, is that the Twins have the luxury of doing a lot of mixing and matching with their staff without much jeopardizing the overall quality. The best case scenario is that we never have to see Scott Baker or any of the other minor league prospects in Minnesota until September, but it’s nice nonetheless to know they’re there.

    I don’t, unfortunately, have as much faith in the organization’s approach to developing hitters, and I base this on the team’s offensive performance last year and their relatively poor showing in spring training this season. During today’s opener the team didn’t seem to have a consistent mindset at the plate. They looked tentative or confused, much as they did for most of last season. Even Joe Mauer, who clearly is willing to take pitches, looked uncharacteristically confused when he struck out looking at three straight fastballs from reliever Julio Mateo in the eighth. We’ve all been waiting for several years now –for more than several years, in fact– for this club to break out offensively, and for veterans like Torii Hunter and Jacque Jones, the purported team leaders, to show some consistent production, and this is the year at least one of them has to really step up.

    I think it’s ridiculous that someone like Peter Gammons is including Mauer on his list of potential MVP candidates, and I say that as someone who loves Mauer, recognizes his potential, and would like nothing better than to see him deliver on that potential. But for crying out loud, let’s give the kid a chance to stay healthy and rack up some at-bats before we start annointing him as the team’s savior.

    I think this is the season that hitting coach Scott Ullger has to start feeling a little heat. He unquestionably has the deepest, most talented core of hitters he’s had to work with during his stint with the team, and he needs to deliver some results or risk surely unwanted comparisons with former pitching coach Dick Such.

    Even another Central title isn’t the given it might seem. I think even more interesting than the Twins consensus pick as one of baseball’s best teams is the appearance of the Indians on a number of the pundit’s lists as the AL wild card team. Apparently the perception of the AL Central as the worst division is baseball is rapidly changing. I still think Kansas City and Chicago will be dogs, but you absolutely never know what to expect from the White Sox. I don’t suppose, however, that their new small-ball approach will be much more effective than their old reliance on power.

    The Indians will be better, and the only real question is how much better? I’m not going to pretend to have any idea. The Tigers are the team that actually fascinates me a little bit. They’ve got a tremendous manager and coaching staff, a group of young pitchers who look poised to take big steps, and they’ve spent a lot of money (and fairly wisely, as far as baseball spending goes) the last couple years. They were a hard-luck club last year, and better than their final record showed. They were 29 games better than their disastrous 2003 season, and could have been a whole lot better than even that if you consider their 12-27 record in one-run games in ’04. It wouldn’t surprise me to see the Tigers hanging around the top of the division all season, and taking a run at the Twins and Indians if either of them falters.

    That’s as far out on a limb as I’m going to go right now. I’ll try to touch briefly on the other divisions the rest of this week.

  • Your Name Here

    We detect a recurring meme on the subject of product placement as an alternative to advertising. An article last week in the Times made it clear that the cost to place a product in a popular TV show or movie can be roughly the same as buying an equal amount of advertising, and the impact can be singificantly higher. Yesterday, Rob Walker’s column in the Times magazine looked at the acme of product placement, Donald Trump’s silly television show called “The Apprentice.” In the last season of that show, teams of contestants were given the difficult assignment of producing an advertisement for Dove Body Wash—an actual product that won the right to be featured front and center for the low, low price of $2 million. Dove was less a placed product than a featured player, and they were undoubtedly thrilled with the results.

    This is relatively easy to do in the surreal world of TV and film, where the line between fake and fact is gone—if it was ever there. In print, it is a much thornier proposition, although there is one very interesting way that it DOES happen. We’re not thinking of the redoubtable Carl Steadman, who once launched a website called “placing.com” that proposed to create an entertaining fictional narrative out of brand-names. (That conceit didn’t ultimately work, because the result inevitably looked exactly like hipster ad copy rather than fiction. Maybe it would be more convincing in the hands of a novelist, rather than a pranking disciple of Lacan and Derrida.) No, we’re thinking of the rise of targeted Google “ad-sense” panels. These are ads that are generated after Google’s search spiders have automatically crawled a body of text, and then generated advertisements based on key words. (This results in some pretty funny, unintended bedfellows, particularly at the more heated political blogs that have signed up for ad-sense.) The result is that technology is allowed to do what no human editor would ever do—place an advertisement directly adjacent to copy that refers to that product, service, or brand name. Why is this not a problem? Because readers are assured that it was the search engine that recognized the relationship, not the writers, editors, publishers or even the advertisers.

    There is an editorial reason to place products that has nothing to do with a behind-the-scenes transaction: In an age of hyperactive consumerism and intense, ubiquitous advertising, successful brands become a kind of short-hand in themselves. No one has to ask twice what a NASCAR dad is anymore, right? We think it would be useful to develop a kind of dictionary for editorial product placement. It would be especially useful to understand the more subtle distinctions between closely related brands in the same market. (Please feel free to join in!)

    Nike= Proud but aging; tarnished by scandal

    Adidas=Resurgent, hip on the streets, possibly shoddy

    Lexus=Bullheaded solipsism; flaunting neo-con values

    Dodge=Utilitarian; never too proud to steal good ideas or theme music

    Coke: Don’t fix what isn’t broken

    Pepsi: No matter what the ramifications, more sugar

    Budweiser: Lacking imagination, safety in numbers, xenophobic

    Miller: Contrarian, willful, individualism

    Cooking Light magazine: Living right is easy/fun/brightly lit/profitable

    The Rake: Living wrong is easy/fun/brightly lit/profitable

  • The snows are fled

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    Housman

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    Horace

    Diffugere Nives
    by A. E. Housman

    Horace, Odes, iv, 7

    The snows are fled away, leaves on the shaws
    And grasses in the mead renew their birth,
    The river to the river-bed withdraws,
    And altered is the fashion of the earth.

    The Nymphs and Graces three put off their fear
    And unapparelled in the woodland play.
    The swift hour and the brief prime of the year
    Say to the soul, Thou wast not born for aye.

    Thaw follows frost; hard on the heel of spring
    Treads summer sure to die, for hard on hers
    Comes autumn with his apples scattering;
    Then back to wintertide, when nothing stirs.

    But oh, whate’er the sky-led seasons mar,
    Moon upon moon rebuilds it with her beams;
    Come we where Tullus and where Ancus are
    And good Aeneas, we are dust and dreams.

    Torquatus, if the gods in heaven shall add
    The morrow to the day, what tongue has told?
    Feast then thy heart, for what thy heart has had
    The fingers of no heir will ever hold.

    When thou descendest once the shades among,
    The stern assize and equal judgment o’er,
    Not thy long lineage nor thy golden tongue,
    No, nor thy righteousness, shall friend thee more.

    Night holds Hippolytus the pure of stain,
    Diana steads him nothing, he must stay;
    And Theseus leaves Pirithous in the chain
    The love of comrades cannot take away.

    This is the famous Cambridge classicist’s translation of the Roman Horace’s contemplation of the end. Housman, of course was a poet himself, and the subject of Tom Stoppard’s Play, The Invention of Love. The poem is perhaps not the sentiment that would be expressed by that Christian citizen of Rome who died this week, but lovely, in a pagan way.

    Horace was, for practical purposes, the poet laureate of Rome during the reign of Augustus. He greatly influenced many English language poets including Auden, Pope, and Frost, to name a few. J. D. McClatchy recently edited new translations of his odes. Robert Bly, among others, contributed to those translations.

    Except for Housman’s translation above, my favorite tranlation of Horace’s odes is by James Michie.

    For you Latinists, here’s the original.

    Diffugere niues, redeunt iam gramina campis
    arboribus comae;
    mutat terra uices et decrescentia ripas
    flumina praetereunt;
    Gratia cum Nymphis geminisque sororibus audet
    ducere nuda chorus.
    Inmortalia ne speres, monet annus et almum
    quae rapit hora diem.
    Frigora mitescunt Zephyris, uer proterit aestas,
    interitura simul
    pomifer autumnus fruges effuderit, et mox
    bruma recurrit iners.
    Damna tamen celeres reparant caelestia lunae:
    non ubi decidimus
    quo pater Aeneas, quo diues Tullus et Ancus,
    puluis et umbra sumus.
    Quis scit an adiciant hodiernae crastina summae
    tempora di superi?
    Cuncta manus auidas fugient heredis, amico
    quae dederis animo.
    Cum semel occideris et de te splendida Minos
    fecerit arbitria,
    non, Torquate, genus, non te facundia, non te
    restituet pietas;
    infernis neque enim tenebris Diana pudicum
    liberat Hippolytum,
    nec Lethaea ualet Theseus abrumpere caro
    uincula Pirithoo.

  • Any Major Dude

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    This poor kid from the secondary division downstairs used to come up to my office all the time and ask me what it was all about. What the hell was I supposed to tell him?

    He thought he was going places. He thought he was doing something; he thought we all were. So I was supposed to burst the greenhorn’s bubble? Come on, Jesus, I’d been in his shoes once upon a time. I’d been downstairs pushing paper around and scrutinizing nonsense that made no sense to me. I was going to tell him it didn’t make a lick of fucking sense to anyone else either? That if he hung around long enough and gained enough weight he’d eventually get bumped upstairs to sit on his ass behind a desk staring at a painting of some vaguely European street scene and trying to fashion handlebar mustaches out of paper clips?

    I was supposed to tell the kid it wasn’t about anything, that none of it added up to nothing, and that the business of America was business and we were in that business? That after thirty-five years I still couldn’t drag my ass home at night and give my kids any kind of straight answer about what I did for a living? That every day I rode upstairs in the elevator with the same glum, vaguely familiar faces I’d been seeing around that place forever, and I didn’t have the slightest idea what any of them did for a living either?

    We work for someone; I suppose I could have told the kid that, and I suppose it would have been some version of the truth. I didn’t have the heart to tell the kid any of that, though. Whatever the hell they were paying me to do, I knew for damn sure they weren’t paying me to tell the kid the truth.

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  • The Return Of Uncle Jumbo: An Introduction

    Early in my adolescence I played baseball one summer on a traveling team with this fat kid from a smaller town fifteen miles from the place where I grew up. I swear, this guy was the funniest, most bitterly cynical fourteen-year-old on the planet. He was also the best hitter I ever played with or against, just a monster who could spray the ball all over the field and hit homeruns with ease in every tiny youth league park around southern Minnesota. He couldn’t run for shit, of course, and wasn’t much in the field, but he played a serviceable first base for our team and more than made up for any defensive lapses with his bat. If I remember correctly this kid drove in something like seventy percent of our runs that summer, and hit more homeruns than the rest of the team combined.

    He ended up playing high school ball in his tiny hometown of Blooming Void, and had a career that was the stuff of local legend. I suppose because he was fat and not much of a student he apparently didn’t get any scholarship offers to four-year colleges, and ended up playing two years for a junior college in Kansas. That JC had a reputation of being a sort of farm club for major college programs, and he easily led his team in every major offensive category in both his seasons in Kansas. A half dozen guys from his team went on to play Division One baseball, but that was the end of the line for him.

    He went back to Blooming Void and worked at his old man’s hardware store. I’d always followed his career with interest, and would regularly hear about his exploits through the grapevine or in the pages of the local newspaper, but once he hung it up I pretty much lost track of him.

    Five years later, though, I bumped into him at a Twins game at the Dome, and we started hanging out a bit and eventually ended up working together in a downtown parking ramp, where we had many a ferocious Whiffle Ball battle on the top level after hours.

    By that point he had been transformed into Uncle Jumbo, a name that had allegedly been conferred upon him by his nephews. As the story went, when one of the nephews was a tot he’d misunderstood Jimbo as Jumbo, and the name stuck. It didn’t seem to bother Jumbo in the least, and he adopted it with enthusiasm.

    Jumbo was the worst person in the world to watch a baseball game with. He was a perfectionist, naturally belligerent, and a prodigious beer drinker, which was a terrible and combustible combination for a fan of any sport, but particularly dangerous for a baseball fan. He couldn’t accept the fact that even the best teams would lose fifty or sixty games in a season; this seemed to him a wholly unreasonable definition of success, and thus he found the game brutal and punishing. Every single loss, and an overwhelming majority of the victories, left him bitter and preoccupied.

    Jumbo was nonetheless a glutton for punishment, and a perfect specimen of a baseball masochist. He allowed the sport to ruin his prospects in life, refusing to consider any job that would not allow him to absorb every inning of every game of every season, whether in person, on the television, or via the radio. This flexibility was his sole criteria for suitable employment, and thus he was limited to a series of stationary, dead-ass jobs, mostly in parking ramp booths or security desks. When I again lost track of him he had allowed his phone to be disconnected and was washing dishes in the kitchen of a dive bar in south Minneapolis.

    Then, unexpectedly in the late-nineties I started seeing Jumbo’s byline in a weekly publication called Minnesota SportsPage, where he documented with often appalling candor the extent to which baseball was ruining his life. Those were very dark years for Twins fans, and Jumbo’s ruminations were frequently apoplectic, virtually always irrational, and often painful to read. They were also somehow grimly entertaining, perhaps because I knew the man and understood on some level the extent of his dark obsession.

    Eventually Jumbo got the gate at Sportspage, and settled back into the life of the anonymous and unhappy fan. I found him again recently, working the night security desk at the office building where my wife is employed, and we’ve been going back and forth for a couple months trying to reach an agreement that would have him contributing a column here at Warning Track Power once a week.

    I’m happy to say that the deal has finally been struck: an official Spalding stickball bat, a well-worn Boog Powell Rawlings Trapper first baseman’s mitt, a signed copy of Tony Oliva’s autobiography, a roll of Copenhagen, and a sealed DVD of Tawny Kitaen’s The Perils of Gwendoline in the Land of the Yik Yak, in exchange for one season’s worth of Jumbo columns.

    Jumbo has assured me that he’ll be good to go by next Friday, and in the meantime I’ll post one of his original, early columns (from opening day, 1996) by way of an introduction. I’ll also have my own season preview sometime tomorrow.

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    Uncomfortable admissions have long been one of my specialties, so here’s a whopper: I once wore a toga emblazoned with Lenny Faedo’s number to a Twins opener. I’m not sure what I was thinking, but in those days I was convinced that my one real shot at acquiring self-esteem and some kind of identity was to become a ballpark character, one of those guys –and they are almost always fat –who leads cheers from the top of the dugout. I had a little bit of nerve in those days, coupled with a pretty serious drinking problem.

    The first time I got hit with a well thrown Frosty Malt though, my nerve evaporated and I assumed my place in the rolls of the large and anonymous. In Minnesota, of course, any show of public enthusiasm is grounds enough for a drunk and disorderly citation.

    It still chaps my ass that the symbol of the rapturous Minnesotan will forever be that ridiculous Homer Hanky. That whole phenomenon really bothered me. It struck me as so –and I’m going to use a potentially objectionable old junior high school adjective here– femmy. You know? 50,000 people bouncing up and down on the edge of their seats and waving handkerchiefs, for chrissakes. If Western movies taught me anything it was that waving handkerchiefs was how gals said goodbye when their men rode out of Dodge or went off to war or just plain got the hell out of town. It was, like, a school marm thing.

    I wasn’t gonna get caught dead waving a handkerchief. But I did, of course; I waved the hanky, along with all the rest of the idiots. And to this day that’s the only thing about that entire season that I feel really lousy about. Well, that, actually, and the fact that I got so stinking drunk on 3.2 beer during the first game of the playoffs that I threw up in a Metrodome concourse, something I swear to God will never happen again.

    Remember Lombo, though? Remember that scrawny little bastard running around and waving that towel? That also chapped my ass. Another obvious lesson from the Westerns, right? Waving the white towel is the universally accepted form of surrender. I mean, come on, moron, you just won the World Series; is it too much too ask that you comport yourself in an appropriately masculine manner?

    I’M NOT A BIG FAN of life’s great moments. Birthday’s are right up there with stepping on the scale for me, and I would skip my own wedding if I could somehow pull it off. A wedding, I mean, you know, finding someone who would marry me. Nonetheless, opening day is the only calendar occasion I still observe with anything resembling religious devotion. I never miss opening day. I once quit a job so that I could be in attendance on opening day – granted, it was a job at Arby’s, but still. For years I would sit at home and drink like crazy before the opener, but I’ve mellowed quite a bit with age, and the last few years I’ve had a few beers at home and then gone to Baker’s Square for a pie. It’s not much as far as traditions go, but what the hell? It works for me.

  • Death be not proud

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    Before he died, the Holy Father admonished the anti-Christ

    by John Donne

    Death be not proud, though some have called thee
    Mighty and dreadfull, for, thou art not so,
    For, those, whom thou think’st, thou dost overthrow,
    Die not, poore death, nor yet canst thou kill me.
    From rest and sleepe, which but thy pictures bee,
    Much pleasure, then from thee, much more must flow,
    And soonest our best men with thee doe goe,
    Rest of their bones, and soules deliverie.
    Thou art slave to Fate, Chance, kings, and desperate men,
    And dost with poyson, warre, and sicknesse dwell,
    And poppie, or charmes can make us sleepe as well,
    And better then thy stroake; why swell’st thou then;
    One short sleepe past, wee wake eternally,
    And death shall be no more; death, thou shalt die.

  • Night

    by Percy Bysshe Shelly

    SWIFTLY walk o’er the western wave,
    Spirit of Night!
    Out of the misty eastern cave,—
    Where, all the long and lone daylight,
    Thou wovest dreams of joy and fear
    Which make thee terrible and dear,—
    Swift be thy flight!

    Wrap thy form in a mantle grey,
    Star-inwrought!
    Blind with thine hair the eyes of Day;
    Kiss her until she be wearied out.
    Then wander o’er city and sea and land,
    Touching all with thine opiate wand—
    Come, long-sought!

    When I arose and saw the dawn,
    I sigh’d for thee;
    When light rode high, and the dew was gone,
    And noon lay heavy on flower and tree,
    And the weary Day turn’d to his rest,
    Lingering like an unloved guest,
    I sigh’d for thee.

    Thy brother Death came, and cried,
    ‘Wouldst thou me?’
    Thy sweet child Sleep, the filmy-eyed,
    Murmur’d like a noontide bee,
    ‘Shall I nestle near thy side?
    Wouldst thou me?’—And I replied,
    ‘No, not thee!’

    Death will come when thou art dead,
    Soon, too soon—
    Sleep will come when thou art fled.
    Of neither would I ask the boon
    I ask of thee, belovèd Night—
    Swift be thine approaching flight,
    Come soon, soon!

    With the pope and Terri Schiavo in the news, who can think of anything but this topic? More tomorrow.

  • Advertisement for Ourself

    Ken Auletta had a nice article in last week’s New Yorker asking the question we’ve been asking around here recently—does advertising work? The short answer, we think, is that advertising is just like any other “content.” If it’s good, it works. If it’s bad, it doesn’t. That doesn’t go very far in describing or explaining the trillion-dollar advertising industry today, and we’re forever intrigued by the imbalance between the cost of a page of advertising versus the cost of a page of edit. (Speak with a commercial photographer sometime for a graphic description of the contrast between ad budgets and edit budgets.)

    We felt a little short-changed by Auletta’s piece, though, because he focused almost entirely on TV advertising; he made some of the usual common-sense observations about web advertising, and did not even mention print advertising. The reason to focus on TV is because it has a more easily reduced history— there was a time, he points out, when a major ad buy on one of the three national TV networks would literally reach 80 percent of the public. That sort of audience consolidation ought to result in a pretty clear picture of whether (TV) advertising works in any meaningful sense.

    As any advertising professional can tell you, one cannot think too simplistically about advertising. If you buy an over-the-counter ad and expect to see an immediate increase in business, you will be disappointed. This partly explains the massive explosion of the ad industry in the past fifty years—an ad is not in itself a commodity, and therefore the people who conceive, create, and buy ads rely on developing a relationship. Today, ad people call themselves “partners in your branding initiative”—and they fulfill the McLuhanesque prophecy in which the package fully eclipses the product. (In fact, the advertising begins to eclipse the physical packaging; it’s an information age in an attention economy, baby!)

    The point of all this is a simple one: Contrast. Distinguishing yourself in a busy, noisy marketplace is ninety-five percent of the battle. That is why we read and actually enjoyed Tina Brown’s little whine yesterday at the Washington Post—and why it always gets our hackles up when someone says nobody under the age of fifty is interested in reading long-form narrative journalism. “Elitist” is just a dirty word for contrarians, troublemakers, smart-alecks, and bred-in-the-bone attention-getters, and they are ultimately the only real economic engines in a marketplace that would die without constant, fresh inputs of restless novelty. Julie Caniglia recently foretold the rapture that may one day attend the End Times of ad-driven consumerism and media. She noted that inner peace is not a revenue-generating proposition for capitalism. In other words, we may not know whether advertising works. But we do know that not advertising does not work. You don’t want to be left behind, do you?

  • My Meat-Making Days

    ballroomboy5.jpg

    Dan Corrigan, “Eddie Potomac,” from the Ballroom Portraits, Rhinelander, Wisconsin. 1978.

    I worked side-by-side with this guy for seven years. Shooter Devaney. He’d been a hotshot basketball player back in high school, but something went wrong somewhere along the line, just like something went wrong for so many of the guys I grew up with, myself included.

    Shooter was always flinching. Looking through our old high school yearbook not long ago I noticed that he was even flinching in his class picture, so the seeds of the thing were apparently there all along. It was like the camera was a blow, like he couldn’t handle posterity or whatever it was.

    I’ve survived a few things, he’d say to me. Don’t think I haven’t. You know my wife? She’s likely at home right this moment dancing alone to records in our living room. When people ask her what she does she can’t just say she’s a housewife. No, she claims she’s a retired cheerleader. What woman in this town isn’t?

    Some people I’ve learned don’t need some anonymous tragedy to put a spook in their blood; they’re just born with some creeping thing that won’t leave them alone.

    My teeth are giving me fits, Scooter would say. My whole life I’ve never had a comfortable mouth. Or: I have no intention of ever getting on an airplane. That just ain’t my place, the sky.

    Scooter couldn’t sleep. He’d talk about that. He once asked me, Do you remember that big cage ball they used to bring out in gym class to roll right over everyone? That just did not seem like the correct proportions for any kind of a ball. I used to have nightmares about that thing.

    We were taking apart animals for a living back in those days, breaking them down into meat. There were billboards around our town that read, “Meat is Community.” It was bloody, stinking work, but the damn thing about it was you wouldn’t find a single vegetarian in the entire plant.

    I don’t know why this should occur to me just now. I suppose because it was such a long time ago, and seems even longer than it could conceivably have been, like I’ve been transported to where I am now from another planet. Sometimes when my head gets tangled up I can actually convince myself that such a thing is possible.